sig nif i cant adj. having meaning; important; of consequence; probably caused by something other than mere chance
in for ma tion n. the communication or reception of knowledge or intelligence; knowledge obtained from investigation, study or instruction; news, facts, data, advice
Information – that constant flow of news, facts, data, knowledge, opinions, advice, and more that streams to and from all of us through multiple communications and sensory channels often with the intent to instruct, inspire, enlighten, entertain, or even annoy (Whew!)—too frequently proves to be overwhelming, irrelevant, and simply forgettable.
That’s why creating and communicating significant information—valuable content that resonates with you and me and causes us to pause, contemplate, and act—is more important than ever for businesses to engage in. And connecting directly with clients and prospects to find out precisely what they want from your company—products and services, features and components, content and interactions—also is important and now so much more interesting through social media.
Significant Info (the blog) will explore how to effectively communicate and connect with your target audience through—you guessed it—significant information, especially as it relates to marketing today in the B2B space. We (i.e., most often I) will look at what you need to pull in from your clients and prospects as well as what you need to push out —or better yet—confer and exchange with your target audience to engage with them in the manner they expect and have grown accustomed to. In the process, I hope to provide some thought-provoking and practical information that you can use to persuade the more skeptical that content marketing through engagement is indeed the path that’s worth following.
Your thoughts, ideas, and comments are encouraged and always welcome. And please feel free to connect with me on Twitter, Facebook and LinkedIn.
Warm regards—Janet Robbins
