About Significant Info

Significant Info provides marketing research and communications services to small and medium B2B and B2C companies. Significant Info specializes in helping businesses develop what we call smart content that attracts and engages your customers and is optimized for search engines.

Key business services include:

Designing and conducting research projects, including secondary data review and analysis, competitor website audits, social media monitoring, custom surveys, interviews and focus groups
Researching, developing, writing, and editing custom content for Web sites, blogs and other social media channels, email newsletters, marketing collateral, and white papers
Providing substantive and copy edits of technical and non-technical documents
SEO services, including keyword research and content optimization
Monitoring content performance via Web analytics

About Smart Content

Content is effective only when it is relevant and valuable to those who read it. Quality matters. Significance matters. For that reason, Significant Info delivers what we call smart content to every customer we serve.

Smart content not only captures and engages your audience but also works hard for you on the backend. Smart content delivers exceptional value to your clients and to your business.

About Janet Robbins

Janet Robbins, Significant Info’s founder and company principal, has provided writing, editing, and marketing research services to educational and B2B audiences since 1989. Prior to starting Significant Info, she was employed for 12 years with trade publisher Penton Media, most recently in a marketing research role and previously as editor in chief of Windows IT Pro magazine, the leading independent publication for IT professionals who support Microsoft Windows environments. Janet also worked with educational publishers Dale Seymour Publications and Addison-Wesley (Pearson).

Janet has a Master’s degree in mathematics and more than 15 years of hands-on experience developing content for print, online, and in-person delivery for B2B and B2C customers. Janet is honored to have served outstanding Northern Colorado businesses as well as national clients, large and small: