About Significant Info

Significant Info provides marketing research and communications services to small and medium B2B and B2C companies. Significant Info specializes in helping your business

Collect valuable information to better understand and serve your target audience
Produce smart content that attracts and engages your customers and is optimized for the search engines

Key business services include:

Designing and conducting marketing research projects, including secondary data review and analysis, custom surveys, interviews and focus groups
Providing content strategy, research, development, writing and editing of custom content for websites, blogs and other social media channels, email newsletters, marketing collateral and white papers
Providing substantive and copy edits of technical and non-technical documents
Conducting keyword research and content optimization for SEO
Providing website audits and monitoring of social media presence and website performance via Web analytics

About Smart Content

Content is effective only when it is relevant and valuable to those who read it. Quality matters. Significance matters. For that reason, Significant Info delivers smart content to every customer we serve.

Smart content not only captures and engages your audience but also works hard for you on the backend. Smart content delivers exceptional value to your clients and to your business.

About Janet Robbins

Janet Robbins, Significant Info’s founder and company principal, has provided writing, editing and marketing research services to educational, B2B and B2C customers since 1990. Before starting Significant Info, Janet worked with trade publisher Penton Media in both marketing research and editorial roles as part of the company’s IT Media division. Janet has also worked with educational publishers Dale Seymour Publications and Addison-Wesley (Pearson) and logged a few years as a mathematics, statistics and computer programming teacher.

Janet has a Master’s degree in applied mathematics, years of hands-on experience developing and executing marketing research studies and a passion for producing exceptional content for print, online, and in-person delivery. Janet is honored to have served outstanding Northern Colorado businesses as well as national clients, large and small.

Marketing/media clients: